Many boat manufacturers have the same problems:
- Excess capacity,
- High mfg costs,
- Too many used boats, and
- Too much cutthroat competition for new boat sales by
- Too many competitors.
The following slide from the 2013 Boating Industry State of the Industry webinar shows the scope of the problem:
The only path to significant profitability is a proprietary advantage in a class of boats that has no direct competitors, a class of boats that offers unique benefits that are prized by a significant segment of boat buyers.
IntelliJet offers a unique combination of performance, fuel economy, safety, sustainability, reliability, and convenience, which answer needs cataloged in JD Power and industry surveys.